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The web site has the following in the web site, "DRUG PRICE PHARMACY FINDER." We saw that the web site also stated " We are the nations leading drug discount card in average savings for prescription drugs, and its available to you completely FREE! Save on medications at the point of purchase from the pharmacy." It also said " No other drug card in America even comes close to the overall savings we provide. How much will you save? Click and Print Free Registration. Over 63,000 Participating Pharmacies. Share your story on Facebook! Be sure to try out." The header had free drug card as the highest ranking optimized keyword. This keyword is followed by prescription drug card, drug coupons, and pharmacy card which isn't as urgent as free drug card. The other words pcgcbs.pharmacycard.org uses is cheap pharmacy cards. drug discount card is included and might not be seen by search crawlers.